Discover My Work

A qualitative design study of 11 medical students identified key challenges and unmet needs in STEM online resources, informing a roadmap for Labster to better support their learning journey.

A brief examination of BlackBerry's market position, highlighting the strengths, opportunities, and challenges of its QNX and cybersecurity systems, with insights into buyer bargaining power, competitive landscape, and strategic advantages.

This paper explores consumer behaviors, media habits, and fashion/makeup expenditures of Theater Performance majors, proposing a marketing strategy for Gap that emphasizes comfort, versatility, and creative expression to resonate with this unique subculture.

A comprehensive guide showcasing Aesop's unique brand identity, marketing strategies, visual aesthetics, and research insights, highlighting my skills in marketing, visual creation, and strategic planning.

A visually captivating branding video for Aesop that highlights my expertise in marketing, visual storytelling, and creative direction, showcasing the brand's unique identity and aesthetic appeal.